marketing

Helpful tips to prepare for graduate study in Marketing:

  • Don’t obsess over the P’s and C’s of marketing, while they can help introduce you to the core concepts of marketing, the chances of you brainstorming how you meet price, product, place, and promotion in a real-life marketing situation is unrealistic.
  • Marketing is a balance of art, science, and tech.
  • Get familiar with HTML/CSS.
  • Understand the difference between B2B and B2C. 
  • Avoid Taking Lectures – They’re Usually Inefficient.
  • Start publishing early but not too often 

 

Strategies

Think of the following industries:

  • Nonprofit organizations
  • Product and Service organizations
  • Financial Companies
  • Insurance Companies
  • Software/Technology Companies
  • Internet companies
  • Consulting firms
  • Consumer products corporations
  • Industrial goods manufacturers
  • Advertising and Public Relations firms
  • Market research firms
  • Large corporations
  • Stores/Retailers
  • Universities
  • Hospitals
  • Government agencies
  • Media outlets
  • Music/Entertainment industry/companies
  • Event Planning companies
  • Arenas, Stadiums, Facilities, Theaters
  • Use LinkedIn to create contacts, talk to people you know who work at the company you are applying to, even if they are in a different department.
  • Have a good writing sample, marketing jobs are almost always writing intensive.
  • “Stay smart”- Keep up with social media, marketing blogs.
  • Know they the company is going to check your Facebook, Twitter, Instagram, etc, so keep it clean or clean it up if need be.

  • Format it to show that you know marketing, and customize it the position, tailor it so the person hiring you wants you
  • Add your Twitter, Facebook, Blog, etc for employers to look at, this can be key to showing your expertise.
  • Include any affiliations you may have.

  • How long have you worked in the industry?
  • Have you ever managed employees before?
  • What has been your most successful campaign in the past?
  • What marketing strategies do you prefer to use?
  • A customer has posted a negative review to our Facebook page and you’re in charge of responding, how do you handle it?
  • An SEO technique you’ve used successfully in the past just got devalued by google, what do you do?
  • You’ve been tasked with redesigning the company’s brand strategy from the ground up, walk me through your process.
  • What types of marketing campaigns have you run in the past?
  • You’ve been put in charge of planning the company’s nationwide conference, where do you begin?
  • One of your employees has just accidently posted a personal tweet to the company’s account, how do you handle it?
  • What recently-developed marketing strategy, technique, or tool interests you the most right now? 

Career Resources for Marketing Majors:

Marketing Degree Types:

Marketing MS, MBA, PhD

Integrated Marketing MS

International Marketing Management MS

Marketing Analytics MS

Digital Marketing MS

Marketing Intelligence MS

Career Paths:

Master’s Degree:

  • Director of Marketing
  • Chief Marketing Officer
  • Communication Specialist
  • Brand Manager
  • Agency Account Executive
  • Marketing Manager
  • Digital Media Manager
  • Public Relations Manager
  • Marketing Manager

PhD:

  • Professor
  • Market Researcher

Advertising, Promotions, and Marketing Managers (Marketing Managers, Marketing Administrators, Marketing Directors)

Median Salary:$123,450

Outlook: +9% (faster than average)

Market Research Analysts

Median Salary:$61,290

Outlook: +19% (faster than average)

Sales Managers

Median Salary:$110,660

Outlook: +5% (average)

Advertising Sales Agents

Median Salary:$47,890

Outlook:-3%

Public Relations Specialist

Median Salary:$55,680

Outlook:+6% (average)

 

Related Groups:

Business Development – The Missing Link between Marketing & Sales

Digital Marketing

Digital Marketing: Social Media, Search, Mobile & more

Marketing Communication

Marketing & Communication Network

Marketing Pros – Largest Marketers Group: Digital Inbound Social Media Content Search Email SEO Jobs

Media & Marketing Professionals Worldwide

Mobile Marketing & Advertising

Sales / Marketing Executives (CSO/CMO/VP)

Social Media Marketing

Helpful websites: